Castore teams up with Ultimate Performance for kit partnership

Castore teams up with Ultimate Performance for kit partnership

Jasmine McHale - September 10, 2021

We’ve always believed in making the most of our training, either through the right choice of kit or by bringing in the experts to maximise our gains. That’s why we’ve teamed up with the world’s only global personal training company Ultimate Performance (U.P.).

U.P. deliver a world-class service to thousands of body transformation clients globally each year, and we are now supporting their elite team with worldclass training wear through our joint partnership.

Under the exclusive deal, Castore will supply training apparel to U.P.’s expanding global team of personal trainers and staff across 20 private personal training gyms in nine countries. The range of men's and women's specific kit will be taken from the Castore training collection, which is new for 2021. It will include a quarter zip top, polo, track pants, and leggings.

Speaking about the long term partnership with the U.P. brand, Tom Beahon, Castore founder, said: “We built Castore on the mantra of Better Never Stops, which is a value we share with Ultimate Performance. Our goal of using our expertise to allow others to realise their potential is one shared by both brands, which is why we feel this partnership makes so much sense.”

Nick Mitchell, U.P. founder and global CEO, said: “As the world’s leading personal trainers, it is gratifying to form this partnership with Castore – a business that shares our vision to push the boundaries of what is possible in the fitness industry.

Excellence is at the heart of everything we do at Ultimate Performance, and delivering exceptional results for our clients requires uncompromising attention to detail built on world-class trainers, facilities and equipment.

Nobody understands this more than Castore who work with some the world’s top athletes and sportspeople around the globe – so they are the perfect fit as training wear partners for our elite personal training team.”