CASTORE CONTINUE MOTORSPORT PUSH WITH 24 HOUR LE MANS MULTI YEAR PARTNERSHIP
In the lead up to 100 years of the 24 Hours of Le Mans the world enters a new era in endurance racing. The Automobile Club de l’Ouest (ACO) adopts a change of style, partnering with British sportswear and lifestyle apparel brand Castore, in a deal brokered by IMG. As the official outfitter of the 24 Hours of Le Mans, the Manchester based outfitter will be associated with the world’s oldest endurance racing event and in turn, the Triple Crown of Motorsport. The partnership agreement spans three years, and includes the 2022, 2023 and 2024 races, ensuring Castore plays a part in the centenary celebrations in 2023.
Castore have created a premium range of fanwear that has the essence of this racing spectacle woven into its fabric. Taking inspiration from pasters and artworks from past through to present, the designs have an inherent nod to the rich Le Mans history. This curated collection consists of t-shirts, polos, caps and more.
The hero products include the Le Mans Pique Polos, Le Mans Track Jacket and the Le Mans Cap. The Le Mans Pique Polos are reminiscent of classic designs of the endurance race’s past, with clean lines and strong colours. Crafted from a specially selected pique knit that is incredibly breathable, durable, and comfortable. The track jacket has the same classic look of the polos mimicking the simple yet effective designs of a driver’s race suits – constructed for comfortable everyday wear with a breathable and high-stretch material. Finally, the Le Mans Cap is a 5 panel hat that is a must have for any fan of the endurance race of the year.
The ACO is proud to be collaborating with a brand that creates garments of unparalleled quality and design. The partnership is based on the values shared by both brands: a passion for sport and innovation.
Stéphane Andriolo, Automobile Club de l’Ouest Director of Clients and Events says : “We are delighted to be associated with this rapid-growth brand whose premium performance wear is attracting attention in sporting circles around the world. The brand will be the official 24 Hours of Le Mans outfitter, with all representatives of the iconic race wearing the apparel.”
Rich Brooks, Director of Motorsport for Castore Sportswear adds: “We are overjoyed to welcome the 24 Hours of Le Mans, one of the world’s most famous sporting events, to the Castore team. The 24 Hours of Le Mans represents cutting-edge design, engineering and construction and a continuous quest for improvement. That ambition is a perfect match for our “Better Never Stops” philosophy and our pledge to use state-of-the-art techniques to make the world’s best-quality sportswear for the most demanding athletes. We are looking forward to building a relationship with the Automobile Club de l’Ouest in the next few years, with campaigns that reflect the iconic status of the 24 Hours of Le Mans.”
Caitlin Williams, Social Media & PR Manager, Castore
Founded in Liverpool, England by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
For more information, please visit Castore.com
ABOUT LE MANS
Founded in 1906, the Automobile Club de l’Ouest (ACO) organised the first ever Grand Prix in 1906 and introduced the 24 Hours of Le Mans in 1923. A staunch defender of endurance racing, the ACO contributes to the organisation and promotion of the FIA World Endurance Championship and instigated the European Le Mans Series and Asian Le Mans Series. Aside from the world-famous Le Mans 24 Hours, ACO circuits host the 24-hour motorcycle race (24H Motos), the French motorcycle Grand Prix, the 24-hour go-karting event and the 24-hour truck race (24 Heures Camions).
The 24 Hours of Le Mans is a test bed for innovations in automotive technology, which is our main avenue for development. The ACO’s commitment to sustainable mobility currently takes the shape of the MissionH24 project to introduce a hydrogen class at the 24 Hours of Le Mans.
With 20,000 members, car and motorbike enthusiasts, the club represents motorists all over France and beyond. Members enjoy private events at the circuit and throughout western France.
As owner and operator of the well-known 24 Hours of Le Mans museum, which boasts 140 iconic vehicles, the club is proud to play a role in preserving racing heritage. Also on the edge of the circuit, the club has a driving school, Le Mans Driver, as well as a go-kart complex with simulators and an international standard track. The circuit is home to several sought-after corporate event venues. Our official merchandise and event tickets are on sale in our outlets in Le Mans, Tours, Rouen, and Paris