CASTORE AND CHARLTON ATHLETIC ANNOUNCE MULTI-YEAR PARTNERSHIP
Charlton Athletic and premium sportswear brand, Castore are delighted to announce their new multi-year partnership. The partnership will see Castore become the club’s official kit and retail partner from the 2022/23 season.
The deal becomes one of the most valuable commercial partnerships in the Charlton’s recent history and follows the news that RSK and the University of Greenwich will be shirt sponsors from the 2022/23 season.
As part of the partnership, Castore will take over the club’s retail operations, which will include a revamp of the club shop at The Valley as well as the club’s online shop. Castore will provide kit for all Charlton teams and for Charlton Athletic Community Trust.
Charlton’s Commercial Director, Wayne Mumford, said: “We are proud to announce our partnership with Castore. Like us, they are a company with big ambitions and they want to be a part of our growth.
“They have been working with us on exciting new plans to revamp our club shop and will be creating new bespoke kits for us to play in next season.”
Tom Beahon, Co-founder of Castore, said: “We are thrilled to welcome Charlton Athletic F.C. to the Castore team.
“Charlton are an impressive British club with an ambitious mindset, and we believe they perfectly represent our ‘Better Never Stops’ ethos.
“The partnership further strengthens our presence in football, and we’re proud to continue this journey with Charlton and their deeply passionate fanbase.”
The club’s Owner and CEO, Thomas Sandgaard, said: “One of our key aims is to provide an excellent service for supporters and I’m really pleased we are partnering with Castore to help us with this.
“Our club shop, both at The Valley and online, will be getting revamped to ensure we offer an excellent service for supporters.
“I am really pleased with the partners we are working with next season, we are growing as a club commercially and our ambition is to match that growth from a footballing perspective.”
Caitlin Williams – Social Media and PR Manager